Market Research Analyst
What this job does:
Collects, analyzes, and interprets data about markets, customers, and competitors to guide business decisions. Designs surveys and qualitative research studies, analyzes results using statistical tools, and produces reports and presentations that give product, marketing, or strategy teams actionable insights.
This job is similar to these lab/research tasks:
Designing primary research studies with clear objectives and hypotheses; analyzing quantitative and qualitative data to identify patterns; synthesizing large bodies of data into clear written reports; presenting complex findings to non-specialist stakeholders; reviewing published literature to understand what is already known.
Typical starting salary range
$65k to $100k
Salary estimate represented as 25th to 75th percentile. Gathered from recent job postings, Glassdoor.com, and Salary.com
Daily task breakdown
- Primary research design and execution (surveys, interviews, focus groups) (30%)
- Quantitative data analysis and statistical modeling (25%)
- Report writing and synthesis of insights (25%)
- Secondary research and competitive landscape analysis (10%)
- Stakeholder presentations and cross-functional collaboration (10%)
Skills you'll use in this job:
Primary research design (surveys, interviews, focus groups); quantitative analysis (regression, conjoint, segmentation, factor analysis); qualitative data synthesis; statistical software (SPSS, R, or Python); data visualization (Tableau, Power BI); report writing and presentation; secondary research synthesis; cross-functional communication
Talk about these PhD skills in your resume and interview:
Talk about your experience designing research studies with clear hypotheses, analyzing both quantitative and qualitative data, and presenting complex findings to mixed audiences. Your ability to synthesize large bodies of information and identify meaningful patterns is exactly what market researchers do - it is the same core skill as a literature review or dissertation analysis.
Alternative job titles to search:
Market Research Analyst; Consumer Insights Analyst; Research Analyst; Customer Insights Specialist; Quantitative Research Analyst; Survey Research Analyst; Market Intelligence Analyst; Primary Research Analyst; Brand Research Analyst; Insights Analyst
*Note:
-Job titles are inconsistent between companies. Try various keywords.
-PhDs tend to undershoot seniority level. Target higher than you think.
